The world has changed, and there’s no point in swimming against the tide – especially as your business depends on it. It is now vital for small businesses to have a professional website.
Online marketing has almost become “the” marketing. It is a way of engaging with an audience anywhere in the world with minimal effort.
Here’s why small businesses need a professional business website:
This might seem like an obvious one, but you will be surprised at how many companies still don’t get it.
You may have the best tyre shop or hairdressing salon in your area but how do people find out about it? Sure, you could stand outside your business and shout about it, but that might not get you the traction you want.
Business owners need to think outside of the box. Yes, a professional website is an expense, and it takes effort, but I assure you, it is well worth it.
These days, when people want to find out about a business or a particular service, the first step is usually an internet search. If they find your website and your site is done well, you may have just grabbed yourself a new customer or at least the person would know that you exist. This could help as they may choose to use your services later or even tell other people that you exist.
When people discover your brand online and see that you have a professional business website, they immediately take you more seriously. Also, they accept that you are an official company that has an online presence.
This reassures potential customers that you are official and increases the level of trust between you and your target audience.
This is an obvious one! A website acts as a digital salesman informing potential customers about your business, services or products. Also, the great thing is that it is not restricted to a specific location – you can reach a national or even international audience with minimal effort. Of course, a website is an additional cost, but it is also a significant investment – perhaps one of the best investments you can make for your business growth.
Imagine how costly hiring an expert salesperson to travel from place to place pitching your products and services. It would be difficult and expensive. Even regarding telephone marketing, this is becoming a dated technique, and people don’t respond well to it.
A website is subtle, and customers don’t feel pressured into buying anything. They visit your site at their leisure and get the information they require – the success and conversion rate will depend on how well your brand and website has been done.
Sell directly from your website
The great thing about having a professional business website is that not only can you engage with your audience, but you can also pitch the products or services and sell to them directly from your website. This is an excellent way of capturing that customer there and then before they visit another website and buy from your competitors.
Most business owners know that when selling you must act fast – competition is fierce and to get customers to buy you must engage with them immediately.
A professional website is designed to do precisely that! The website is designed to give customers a great user experience, be informative, help in deciding what is best for them and then have a clear call for action – this applies whether your website is a brochure website aiming to raise awareness, capture emails, or get people to call into your business or whether it is an eCommerce website that sells products and services directly to customers from the website.
To get a quote on getting a professional website that will be designed and developed and overflowing with researched, good quality content, click here.