The expression “Content is King” didn’t earn its high rank in the world of cliches without good reason! It’s true! Content is a crucial part of any media, including websites, social media posts and adverts.
So many businesses focus on getting a site that looks stunning but dismiss the importance of relevant content. Content, when done right, can convert visitors to customers as good as a trained salesperson. And yes, we are confident enough to say that content can make or break a brand.
Combining visual content with effective sales copy is the ultimate way to connect with people.
Visual
People are visual. Compelling visual content draws the attention of customers.
Sales Copy
Words are the most important part of sales. Poor wording – poor sales! Simple.
Content defines your brand.
Content that compels and connects has been the best kept secret of marketers for decades. Whether it was Coco-Cola raving about their refreshing fizzy beverage or Apple simplifying there products to perfection – the technique was and is always the same.
Creative, well thought out content!
Content crawling with detailed specifications of your products or services is nowhere near as effective as creatively showing people the value you bring and problems you solve. People want to know what they are getting from your brand. It's about time you tell them!
Creative Content
Getting creative with your content is the best way to get noticed. With the immense amount of marketing and sales noise, you have no choice but to create campaigns with good content that stand out. The more you use content to reflect your brand the more attention and recognition you will get.
Content Marketing
Website content such as product and service information and sales copy goes hand in hand with various other content avenues that draw the attention of your customers. Adverts, flyers, brochures, newsletters, blogs, etc. Different marketing tools but the same brand and message.
Design is a large part of the content creation process. Complimenting your content with beautiful design and blending it with harmonising colours is a sure way to maintain brand consistency.
Colors & Material
Extra Blue
#007eff
Magenta Magma
#c62a41
Night Sky
#333437
Typography
Lato Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Raleway
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Typography is often one of the most neglected elements in the content process – despite it being the first thing people usually see. Captivating headlines and well-written sales start and finish with great typography that is embedded profoundly in your brand.
Creative Content Project
Astute Learning
The Astute brand story
Astute is a learning centre that focuses on supplementing children’s education. They needed a brand and content that reflected their journey so far.
Astute’s content needed to engage with parents to help them decide whether Asute was the right place for their child and importantly, whether Astute could deliver on their promise. This included branding, storytelling, digital and print materials.
Their credentials were great. But this wasn’t enough to get people taking their services – Credentials combined with creative content, however, was another story!
Creative web content
It’s not news that a website is the first place people go to when looking up your business, products or services – this makes it one of the biggest assets you have. And if your website does not have the content to engage your customers, they will go to a site that does.
Astute’s website was developed to engage and inform their customers. Providing them with crucial information without bogging them down with meaningless babble. Combing this with a flare of creativity and you have a site that is captivating and aesthetically pleasing.
I want a FREE content consultation
If lack of creative, meaningful and captivating content stops you from getting your business to where it deserves to be, we can help you fix it. We’re so convinced that content can change everything that we’re willing to give you a free content consultation to prove it!