“Recognizing the need is the primary condition for design.” – Charles Eames
Every great project starts with design. At Bright Choice, we encourage all our clients to think about their ethos and build the look and feel of the final product around it.
Emotion drives our wants and needs, which in turn drives useful innovation and useful innovation appeals to end-customers unlike anything else. At Bright Choice, this is our primary objective and how we produce all of our best work.
It helps that we are perfectionists.
We use the best tools today to prepare for tomorrow
Bright Choice uses industry standard software to ensure your projects look unique, professional and attention-demanding. We design with Adobe’s creative applications and prototype quickly with Microsoft Visual Studio © and Marvel ©.
We understand that brands live and die on their design. However, design is inherently contextualised: ask yourself the question, what is my project for? Design for Web is a very different ballgame to Design for Print and designs have to be tailored to fit each. We understand these differences, and we can help ensure that any design work you need is beautiful, professional and fit for your project.
Colours are just as important as context and meaning as they can enhance them or they can negatively affect a customer’s perception of a brand. We perform extensive colour research to ensure your colours match your vision, appeal to your customers and, most importantly, look great at the same time.
For our CMS projects, we primarily work with WordPress, although we may accept projects specifying another CMS package if required. WordPress is the world’s largest CMS provider; it’s free and open-source and very regularly updated for security and new features. We’ve been using WordPress for many years and can tailor any website to your specific needs while remaining easily editable by your own team with a little training.
Wordpress has a couple of solutions for eCommerce sites but we love Woocommerce. It’s one of the most flexible eCommerce platforms available and it supports a very wide range of payment solutions like WorldPay and Authrize.net as well as more personalised gateways such as Stripe. However you want to take payment through your website and sell your products, we can ensure that you’re comfortable with managing by yourself. We also offer management packages if you’d prefer to let us keep your site updated.
Anyone can program. No, seriously! Everyone can program!
With the rise of sites like Udemy and Codecademy, it’s never been easier to learn how to code. But knowing how to code is not the same as being a professional coder and it’s a sad fact that most people prioritise price over quality. This has led to a dearth of so-called developers from overseas handling projects that they are not fully qualified for.
“Establish programming conventions before you begin programming. It’s nearly impossible to change code to match them later.” – Steve McConnell
There are coding conventions that are supposed to be followed, otherwise it will only be the one individual who knows how anything works. Programming is usually a large and complicated process which can easily become confusing and unwieldy unless good practise is used. At Bright Choice we pledge that all of our work will be:
- Well commented – so anyone can know what each part of code does
- Appropriately named – with simple and meaningful naming conventions
- As simple as possible – light code is fast code, that’s why we try to limit JS
- Portable – hard-coding opens security issues and porting problems
- Following the latest advice from W3C and standards from other language groups