So many people think marketing is advertising. These are usually the same people who think their brand is their logo. And they market their business in an outdated way that people no longer engage with. What is Marketing? Marketing is not advertising, sales copy, face to face communication, media, search engine optimisation, print materials, brand/service/product […]

Whether your business sells products, services or dreams, it’s nothing without customers. Your business could be providing the best products and services on the market, but if customers are not engaging with you, they are probably buying from your competitors. But all hope is not lost. You can change this if you can modify your

There is something magical and prestigious about owning your own business. If you are a skilled tradesman or anyone who happens to be marginally good at your job, there is no doubt that at some point you stopped and thought: “Hang on a minute! I am so damn good at this job! And the pompous